It’s undeniable: Hard seltzer is the drink of summer 2019.Ī stranger yelled “white claw summer!” to me across the pool. “This is here to stay.”īut more than that, hard seltzer is something of an aesthetic movement, complete with its own kind of culture: There are catchphrases - “Ain’t no laws when you’re drinking Claws” - and memes (it’s a White Claw summer, baby!), all with perfectly portable, Instagrammable cans. “This is not a fad,” Ricardo Marques, vice president of core and value brands at Anheuser-Busch, told CNN. Industry experts and retail trend professionals have spoken to pretty much every publication about hard seltzer’s skyrocketing popularity. If there’s one thing people love more than hard seltzer, it is talking about how big hard seltzer is. As of this year, every major beer company has at least one hard seltzer on the market, as beer continues to lose market share in favor of less alcoholic, less caloric options. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. Half of those sales are concentrated on a single brand: White Claw, which is owned by Mark Anthony Brands, the owner of Mike’s Hard Lemonade. Abel Uribe/Shannon Kinsella/Chicago Tribune/TNS via Getty Images Truly Spiked & Sparkling is new from the Hard Seltzer Beverage Company, LLC, an affiliate of the Boston Beer Company.A selection of the top hard seltzer brands. It is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5%ABV) is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a beverage that was not only delicious, but a spiked option with lower calories and carbs. Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. (and hopefully even more places very soon!) To find out where you can buy it, visit: About Truly Spiked & Sparkling At the moment, Truly Spiked & Sparkling is available in nearly 20 major markets throughout the U.S. Truly Spiked & Sparkling is available in 6-packs for a suggested retail price around $9.99-$10.99 (price varies by location). Truly Spiked & Sparkling offers convenience and ease, perfect for active and social drinkers looking for a light, refreshing alternative to wine, light beer and cocktails. Truly Spiked & Sparkling Pomegranate is clean, crisp and refreshing with a hint of this juicy super fruit. Pomegranate: Pomegranates are known for their juicy sweetness, complemented by a slight tart flavor.Pomelo, a lesser-known citrus fruit, contributes an undercurrent of sweetness to balance the grapefruit. Grapefruit & Pomelo: This style has a fresh aroma of citrus on the nose, followed by tart and tangy notes.This style is slightly tart with a crisp, but subtle sweetness. Colima Lime: Some of the world’s best limes are grown in Colima, a small state on the Pacific Coast of Mexico, including those used to make Truly Spiked & Sparkling Colima Lime. Truly Spiked & Sparkling is available in three delicious styles: This isn’t the sparkling water you grew up drinking- Truly Spiked & Sparkling takes the timeless classic and gives it a modern, grown-up, spiked twist, also with a touch of fruit. Truly Spiked & Sparkling contains alcohol made from cane sugar. “I started playing around with alcoholic versions as a side project over a year ago, realizing there was a need for something clean, crisp and sparkling, like traditional sparkling water, but for times when you want to imbibe! After much experimentation, we created the recipe for Truly Spiked & Sparkling and knew we had something great – refreshing, with a hint of fruit, but doesn’t fill you up or break the calorie bank.”Įvery batch is crafted with simple ingredients, using absolutely no artificial flavors or sweeteners. “A few years ago, I began noticing many of my friends and family members giving up traditional soda for flavored sparkling water,” said Casey O’Neill, a member of the innovation team behind Truly Spiked & Sparkling.
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